Nutrition

I And Love And You Cat Food Review

Have you considered I and Love and You cat food for your sweet purr baby? Is this a good choice for Fluffers? Learn more about this Boulder, Colorado-based company in our brand review.

Danielle DeGroot

Last Updated: January 5, 2024 | 7 min read

Black cat next to I and Love And You bag of cat food and cat bowl

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Cats are obligate carnivores, meaning they require a diet primarily composed of animal protein. Cat owners must find products that meet their cat’s nutritional needs and provide all the necessary nutrients. One company that has been around for a while is I and Love and You, a natural pet nutrition manufacturer from Colorado.

I and Love and You makes grain-free, high-protein cat food from human-grade ingredients. Is this natural brand right for your sweet kitty? There are a lot of reasons cat owners like this brand.

We looked at the products that I and Love and You offer for cats to learn more. We share our findings and more in this I and Love and You cat food review.

Key Features

  • Natural cat food and treats.
  • Ancestrally inspired nutrition.
  • Wet and Dry recipes are available.
  • Sustainable practices.
  • Most products are made in USDA-inspected facilities in the U.S.
  • The company also offers dog nutrition.
  • Available from the company, online retailers, and retail stores like Whole Foods.
  • Cat-specific nutrition.
  • Wide product range.
  • 100% recyclable packaging.

Company Information

I And Love and You is a Boulder, Colorado-based company that makes natural-based pet care products and focuses on ancestrally inspired pet nutrition. The brand was started by a group of employees at a local pet food store who wanted to offer a human-grade, raw meal choice for pets. After a bit of work, the meals gained enough support that the team launched the I and Love and You brand in 2011, and has been going strong ever since.

The company was founded to create pet products with premium ingredients containing no artificial colors, preservatives, fillers, or additives. The team creates recipes that a holistic veterinarian formulates.

I and Love and You are very focused on pet health and sustainability. They use sustainable practices throughout the manufacturing process. 100% of their packaging is recyclable, and the company has a partnership to recycle and reuse bags, pouches, and cups with TerraCycle. The company also works hard to donate meals to needy pets and donates all excess products made for animals in need. On average, they donate 2,000 meals a month and have donated over one million meals in total.

The company makes dog and cat foods and is available in natural retailers like Whole Foods markets. They have a moderate selection of both wet and dry cat products. They offer some need-specific recipes but only currently provide dry and wet cat choices.

Where Is It Made?

Most of the products are manufactured in the US in USDA-inspected facilities. Ingredients are sourced from the United States and Canada whenever possible. Some select products are made in Thailand. These are XOXOs Wet Cat Food, Feed Meow Cat Pouches, and Treat Meow Sachets for Cats. The company ships to the lower 48 states, but products can be purchased from online retailers who may ship elsewhere.

Recalls And Lawsuits

There have been no recalls of any cat foods or products from I and Love and You. There was a voluntary recall of beef treats for dogs in 2015, but there have been no involuntary recalls. To our knowledge, there has been no legal action or concerns regarding this company, its products, or its practices.

I And Love And You Ingredients

All of this company’s recipes are grain-free. Recipes include animal proteins, vegetables, and added vitamins and minerals. Protein is an essential nutrient for cats, vital for providing energy, muscle development, and repair. Kittens have higher protein requirements than adult cats, as they need to support their rapid growth and development. It is crucial to choose cat products that provide sufficient levels of high-quality protein from sources such as chicken, fish, or meat.

Below, we take a quick look at the ingredients I and Love and You use in their cat foods:

Proteins

I and Love and You uses a variety of animal proteins. This is a good sign, as felines need meat-heavy diets. One thing that stands out is that this company uses traditional and novel proteins. Chicken, beef, turkey, cod, salmon, tuna, whitefish, rabbit, lamb, egg, duck, and trout are all proteins available. Protein content varies by recipe, but on average, the wet food has 10% protein, and the dry lines have 37% protein. Real, named meat is the first ingredient in all their recipes.

Vegetables

I and Love and You include vegetables and some fruits in their recipes. These include sweet potatoes, peas, lentils, pumpkin, beets, carrots, spinach, cranberries, and apples.

Other Ingredients

Other ingredients like vitamins, minerals, and a variety of micronutrients are added to recipes. These include prebiotics and probiotics, amino acids, minerals, and vitamins. Folic acid, manganese, niacin, iron, calcium, taurine, vitamin B12, and vitamin D3 are included.

All nutritional information is available on the brand’s website in great detail. Owners can review everything that is in every recipe before they purchase.

I And Love And You Recipes

The company offers three different lines of dry kibble and three types of wet food. The dry kibble lines are Naked Essentials, Nude Food, and Lovingly Simple. Wet options include the Original Recipe Line, XOXOS, and Feed Meow. They also offer two selections of kitty treats.

Wet/Canned

Original Recipe Chicken Me Out Pâté Review

I And Love And You Cat Food Original Recipe Chicken Me Out Pate
  • Grain-free chicken pate
  • 9.5% protein
  • Chicken, chicken broth, chicken liver
  • Several flavor varieties
  • No added carbohydrates

Original Recipe Chicken Me Out Pâté is one of the brand’s best sellers. It has chicken, chicken broth, and chicken liver as the first three ingredients. It also uses salmon oil. This pâté has a crude protein content of 9.50%, 7.0% fat, and .75% crude fiber. The moisture content is 78% maximum. This is a very straightforward, no-nonsense pet nutrition line, with animal proteins as the main ingredients, and it comes in several flavor varieties.

(In some places and retailers, this is referred to as the Naked Essentials wet line). The Whasically Whabbit flavor is another top seller of this line.

Chicky-Da-Lish Canned Stew Variety Pack Review

I And Love And You Cat Food Ninja Cat Jiu Jit Stew
  • Canned stew with chunks of meat
  • Chicken, salmon, and tuna flavors
  • Organ meats
  • Flavorful
  • High in moisture
  • Easy to digest

The wet stew line has several flavor options. This variety pack offers three recipes: Chicky-Da-Lish, Salmon Chanted Evening, and Tuna Fintastic. These are whole meat, grain-free stews. These are full of real animal protein. The Salmon Chanted Evening, for example, has salmon, salmon broth, vegetable broth, chicken liver, chicken, and dried egg whites as the first six ingredients. It is high in moisture and flavor but lower in fiber and easy to digest.

Dry/Kibble

Naked Essential Chicken & Duck Review

  • Dry, grain-free kibble
  • For all ages
  • Chicken, chicken meal, turkey, duck, and dried egg
  • Digestive formulas and limited ingredient formulas are also available
  • 34% protein

Naked Essential Chicken & Duck is a top seller for dry kibble. The first three ingredients are chicken, chicken, meal, and turkey meal. Then comes dried garbanzo beans, dried peas, chicken fat (preserved with mixed tocopherols), pea starch, duck, flaxseeds, dried plain beet pulp, natural flavor, sunflower oil, fish oil, salt, dried egg product, and dried sweet potatoes.

This one is for kittens and adults. We like the fact that it is for all ages. Kibble contains 34% protein, 14% crude fat, and 4% fiber. There is also a digestive support line with chicken and pumpkin and a limited ingredient formula, Lovingly Simple Salmon & Sweet Potato, a limited ingredient dry kibble for kitties with food allergies.

Toppers/Single Serve

Food Meow Single Serve Boost Pouch Review

I And Love And You Cat Food Food Meow Single Serve Boost
  • Specially formulated single-serve pouches
  • Tummy for digestive health
  • Boost for overall health
  • Shine for the coat
  • Meal or topper

Feed Meow is a line of specialty formula single-serve pouches to boost digestive, overall, and coat health. These come in Food Meow Tummy, Boost, and Shine. Tuna and chicken serve as the primary protein sources. Pouches can be a standalone meal or used as a topper.

Treats

Hair Meow’t Hearties Superfood Treats Review

I And Love And You Cat Food Hair Meow’t Hearties Superfood Treats
  • Hairball support treats
  • Salmon and chicken liver
  • Natural source of omega fatty acids
  • Easy digestion and coat health
  • 19% protein

Hair Meow’t Hearties superfood treats are salmon and chicken liver treats designed to support easier digestion and coat health. This is a special formula to help with hairballs and has 19% protein.

What We Like

There are several things we love about I and Love and You. For starters, they use high-quality animal proteins and novel proteins, which we appreciate. Additionally, they work hard to keep sustainable practices and donate to millions of needy pets.

We really like that a holistic veterinarian with species-specific nutrition in mind designs all recipes. I and Love and You’s website is easy to navigate and has plenty of information about products and pet care. Products do not have any artificial fillers or additives, which is another great positive.

Pros & Cons Comparison Table

ProsCons
Natural ingredientsSome recipes are high in plant-based proteins
Novel proteinsHigh carbohydrates in some recipes
Holistic veterinarian-approved recipesHigh-calorie counts
Wide variety of productsDoes use some vegetables as filler
Grain-freeNo fresh options offered yet
Options for digestive health, allergies, and sensitive stomachs
Recyclable containers
No cat food or treat recalls or lawsuits
Affordable prices
Available from the company as well as many other retailers

How Does It Compare?

Overall, this is a higher-quality feline food. It uses natural, ethically sourced ingredients, most of which come from the United States and Canada. Recipes are meat-heavy and use a variety of proteins as well as muscle and organ meat. Their wet options are versatile and offer plenty of flavor selection. The kibble is flavorful and good quality, though similar to other natural cat food options on the market. We would definitely keep this brand as a top contender among the wet and dry options available.

Some recipes are high in plant-based ingredients and carbohydrates, which may make specific formulas harder to digest. Some canned recipes contain ingredients like cassia gum and xanthan gum, which work as stabilizers but can impact flavor.

Customer feedback is generally excellent. Many purr parents report switching to this brand for digestive concerns and having good results. The canned stews, in particular, get rave reviews, and hungry kitties run from across the house to eat dinner. Additionally, customers appreciate the wide variety of products available. It is a very popular pick for fussy eaters and those with sensitive stomachs.

There are not too many negative reviews of this company, which is an excellent sign. Some customers reported a concern about product consistency, and others expressed concern about the ingredients in the dry food, mentioning the higher carbohydrate load of some recipes. Other than that, customers and kitties alike are delighted with this brand.

How Much Is I And Love And You?

I and Love and You prices are moderate. The brand is more expensive than some but far more affordable than many other premium options. Cans average between $1.20 and $1.75 each. Kibbles start at $15 for a 3.4-pound bag, and prices vary by recipe. These are outstanding deals for the quality of the products and are very affordable for most budgets.

Is It Worth The Price?

Yes, this brand is worth the price. The wet products are of very high quality and very affordable. Dry kibbles are good quality, along the same price points as many other brands.

Personal Experience With I And Love And You Cat Food

I purchased the Nude Dry Cat Food Whitefish & Chicken kibble for my cats. One cat has kidney issues, and I try to feed him clean, natural food. I also like the idea of a human-grade kibble. We mixed this in with his older kibble and wet food, and he ate it up with no complaints. He also had better-smelling bowel movements after eating this food, which is a huge positive. I like that it is so clean, natural, and without any unnecessary additions.

Have you tried I and Love and You cat food? Share your thoughts with us in the comments.

Looking For Healthy Kitty Treats?

This brand offers some healthy kitty treats, but you may still be seeking other options. There are plenty of tasty and healthy kitty treat ideas. Some kitties may like fresh fruits, while others like meat-based treats. You can also try treats made with CBD or CBD oil to help calm cats down and dental treats to help keep their teeth clean.

Sphynx with blue eyes eats dry, balanced food out of stainless steel bowl.

Author's Suggestion

Best Cat Food For Sphynx Cats: Dry, Wet, Fresh, Freeze-Dried & More

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